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ThinkOrSwim is a registered trademark of TD Ameritrade, a subsidiary of the Charls Schwab Corporation, and TD Ameritrade IP Company, Inc. TrendSpider is not affiliated with this company in anyway.

Screenshot of Thinkorswim homepage taken in July 2023

Thinkorswim is a powerful and comprehensive trading platform that offers sophisticated tools for both new and experienced traders. Intended to provide users with the most accurate and timely market data, this platform enables a complete suite of analysis tools, educational resources, and advanced trading capabilities. Whether one is dealing with equities, options, futures, or forex, thinkorswim provides an integrated environment that equips traders to make informed decisions and execute trades swiftly and efficiently.

Company Overview

thinkorswim was founded in 1999 by Tom Sosnoff and Scott Sheridan, initially intended as an options trading platform. In 2009, it was acquired by TD Ameritrade, an online brokerage firm founded in 1971, marking a significant moment in the company’s evolution. TD Ameritrade is now a subsidiary of Charles Schwab Corporation after a merger completed in 2020.

The top people behind thinkorswim and TD Ameritrade are a team of seasoned professionals. Chris Niedojadlo serves as the Senior Vice President of Active Trader and Strategic Client Segment at TD Ameritrade, a role in which he oversees thinkorswim. The leadership team at TD Ameritrade, and by extension thinkorswim, falls under the executive leadership of Charles Schwab Corporation, led by CEO Walt Bettinger.

Key Features

thinkorswim offers an array of core features that cater to the needs of different kinds of traders. The platform includes the following:

  • Powerful Trading Tools: It offers dynamic charts, real-time market scans, advanced option analytics, and complex order capabilities. These features can be customized to suit individual trading strategies.
  • In-depth Analysis: It provides comprehensive analytics tools, including technical analysis, fundamental analysis, and third-party research.
  • PaperMoney: This is a virtual trading tool that allows users to test their trading strategies without risking real money.
  • Educational Resources: The platform provides an extensive array of educational resources, including webcasts, courses, and articles, designed to help traders improve their knowledge and skills.
  • Mobile Trading: With thinkorswim mobile, users can trade, access charts, and monitor their portfolios from anywhere.

What Sets thinkorswim Apart?

thinkorswim’s value proposition is its seamless integration of advanced trading tools, in-depth analysis, and robust educational resources. It offers an excellent balance between complex features for experienced traders and user-friendly resources for beginners, making it a versatile platform suitable for all levels of traders.

What sets thinkorswim apart from other trading platforms is its commitment to creating a sophisticated yet accessible trading environment. The platform’s design allows for customization and provides traders with the ability to create a personalized and intuitive trading workspace.

It’s aimed at active traders seeking advanced analysis and swift execution, and is also a great resource for investors who are new to the trading scene and want to learn the ropes using comprehensive educational tools and the PaperMoney feature.

What Does thinkorswim Cost?

thinkorswim offers commission-free online trading for stocks, ETFs, and options trades. However, options trades come with a $0.65 per contract fee. Futures and forex trading do involve commissions, which are detailed on TD Ameritrade’s pricing page. It is always advisable to check the latest pricing details on the website, as these can change over time.

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The Bottom Line

In conclusion, thinkorswim stands as an excellent choice for both beginners and seasoned traders, offering a unique blend of advanced tools, detailed analytics, and a wide range of educational resources. Its robust features and accessibility make it a versatile platform suited for various trading strategies. Its commitment to user-centric design and comprehensive functionality set it apart in the competitive field of trading platforms. Whether you’re a casual investor looking to learn more about trading or an active trader seeking an advanced suite of tools, thinkorswim can cater to your needs.


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